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Research papers

The organization of European food processing

This article examines the organization of European food industry during a time of significant changes in their operating environment. The creation of common European markets, changes in agricultural policy, changing customer preferences together with...

Catalogue: Seminar 1994: From Farmer To Consumer
Authors: Jerker Nilsson, Petri Ollila
June 15, 1994
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Citation

Nilsson and Ollila (1994a, June 15). The organization of European food processing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-organization-of-european-food-processing


Research papers

Retail introduction of new products

During the last decades, the producers' power in relation to the distributors has been weakened, and a further shift in the balance of power between the two can be foreseen. An interesting problem is therefore what producers can do to improve their...

Catalogue: Seminar 1979: New Product Development
Author: Jerker Nilsson
October 1, 1979
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Citation

Nilsson, J. (1979a, October 01). Retail introduction of new products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-introduction-of-new-products